There is a different attitude towards companies and brands marketing themselves on the social media。In general, it is considered as a positive thing by Chinese users。It is not deemed to be a nuisance or intrusive like it is in the west, with the social commerce taking off like never before. Magnetic content can drive a lot of traffic to your account. The most important thing with WeChat official account is to develop high-quality Mandarin Chinese content that is aligned with your brand but tailored for the end user in this different market place. It is not difficult for them to find you via the key words on your official account. They even treat searching on WeChat like a news portal. Many Chinese use WeChat as a key source of their information. This allows you to promote content, attract followers and link your account to a mini site hosted within the WeChat app itself.
The first step will be setting up an official account. This includes Chinese businesses, joint ventures ( domestic and foreign partnerships), as well as foreign companies (WFOE’s) in China.Īn official account is a powerful launchpad.
Marketing, sales of physical products and the payment or booking of products and services are all available for companies to register in China. Companies use these accounts to get in touch with their customers, both actively and passively. WeChat official account is a special type of account on the WeChat platform launched in 2012.
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